AUCTION SERVICES:

 

The “Auction Method of Marketing”, has always provided one of the most direct ways to achieve a complete and effective disposition of real estate and personal property in short order, for cash, while obtaining the fair market value for the seller.

When you begin the process of selecting an auction company, please remember that bid calling represents a small portion of what to look for in a professional auction marketing company. You will be hiring someone that you trust to be responsible for merchandising your possessions. That person and or company will be a reflection upon you to the community. Most people have spent years accumulating their assets and reputation. Making the effort to seek out a competent and qualified auction firm is in your best interest. Remember, our goal is to bring you the most in service, value and dollars.

You may have heard that in retail and real estate the three most important items are:

1. Location!          2. Location!          3. Location!

Well, the three most important items in a properly handled auction are:

1. DETAIL!         2. DETAIL!          3. DETAIL!

Some of the details that are required to perform a well planned auction include, but are not limited to:

PREPARATION & SETUP

MARKETING & ADVERTISING

SALE DAY REQUIREMENTS

  • Pull Items
  • Display
  • Tent(s)
  • Packing Materials
  • Inventory
  • Arrange
  • Sanitation
  • Area Prep
  • Clean
  • Catalogue
  • Power
  • Lotting
  • Traffic Flow
  • Polish
  • Canopy

Execute Advertising Plan as established with seller, to include market coverage within the scope of advertising budget.

  • T.V.
  • Radio
  • Internet
  • E-mail
  • Trade Journals
  • Newspapers
  • Composition
  • Printing Catalogue
  • Flyer
  • Brochure
  • Post cards
  • Poster
  • Preparation
  • Distribution
  • Advertising dates
  • Chairs
  • Tables
  • Tent
  • Boxes
  • Trash Cans
  • Signs
  • Catalogues
  • Food Service
  • Sanitation
  • Security
  • Boxes
  • Wrapping Paper
  • Registration
  • Clerks
  • Parking
  • Credit Card Equipment
  • Computer
  • Phone Equipment
  • Sound system
  • Alternate Power Supply
  • Cash Drawer
  • Starting Cash
  • Rain Gear
  • Clear Plastic Rolls
AFTER SALE CUSTOMER RECONCILIATION FUNDS DISBURSEMENT
  • Take Down

  • Clean up

  • Trash Removal

  • Customer Load Out

  • Site Shutdown

  • Security

  • Accounting

  • Duplicate Copies for Client

Funds are dispersed according to agreed upon terms.


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